How to Run a Successful Text to Win Sweepstakes Campaign

Do you know how to run a successful text to win sweepstakes? Are you thinking of launching a text to win sweepstakes but you aren’t quite sure how to do it?

Whether you’ve just launched a new product or you want to promote an established brand, you need a strategy in order to run a successful text to win sweepstakes. Here’s what you need to know to get started.

Identify Your Sweepstakes Goals and Target Audience

You’ve heard this a bunch of times but it’s worth saying again: to run a successful text to win sweepstakes, you need to have a specific goal in mind.

Here are 7 top sweepstakes goals:

  1. Get more traffic to your site
  2. Get instant sales
  3. Increase brand awareness
  4. Generate new email marketing leads
  5. Find new customers
  6. Thank customers for their loyalty
  7. Develop new insights into popular products

You need to also figure out who wants to enter your text to win sweepstakes as well. Identify your target market by using demographics, social media behavior, and geotargeting.

Also Read: Sweepstakes Management: Full Administration vs Self Service?

Create Your Official Rules

Figure out who is eligible, where you want your text to win sweepstakes to run, entry methods, and when you want your promotion to start and end. All of this information should be in your official rules and summarized via abbreviated rules that appear on all of your promotions.

By deploying a sweepstakes management company to help you best figure out how to write your official rules to ensure legal compliance, as well as, maximizing the perceived benefits for entrants, you will be on your way to making your sweepstakes go viral.

Choose the Right Prize

Some text to win sweepstakes campaigns fail because the sweepstakes sponsor chooses a prize that doesn’t match the promotion or the audience. As a result, you should consider choosing the right sweepstakes prize as a part of your plan for running a successful sweepstakes.

Opt for a prize that is relevant to your brand and attractive to current customers. Furthermore, it’s better to give out a niche prize that will only attract potential and existing customers to your sweepstakes rather than a generic prize like money or a vacation.

Also Read: What Are the Most Popular Sweepstakes Prizes? Do All Prizes Offered in a Sweepstakes Have to be Given Away?

Promote Your Text to Win Sweepstakes

Get your sweepstakes advertising in retail stores and on social media for the best outcome and maximum reach. You should also use paid ads, as well as, leveraging social media influencers to promote the sweepstakes.

Also Read: How Do Fans Find Your Text Sweepstakes?

Post-Sweepstakes Follow-Up

Post-sweepstakes follow-up is the key to transforming sweepstakes entrants into customers. After your sweepstakes ends, take time to celebrate the sweepstakes winners by posting the win on your social networks.

You should also make sure to thank non-winners for entering by rewarding them with discounts and coupons for your product or service.

In the months following your sweepstakes, you can then enroll the sweepstakes entrants into your regular newsletter email marketing and other promotions. The sweepstakes audience then becomes a go-to audience that you can tap into for promotions and customer sales.

Also Read: How to Use a Sweepstakes or Contest to Build Your Email List

Bottom Line

These principles are essential for any successful sweepstakes promotion. If you want to make sure that your sweepstakes is ready to launch, request a Sweeppea sweepstakes review before your promotion goes live.

Also Read: Text to Win Sweepstakes Case Studies

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

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