As you launch your sweepstakes, you’ll soon find that you’ll have to wear a lot of hats. From the marketing to the legal aspects of running your promotion, a sweepstakes company can provide the resources you need to manage your campaign in a cost-effective manner.
Even if you find that you can do it all, is managing a sweepstakes really the best use of your internal resources? There are some important questions to ask before you run a text to win sweepstakes.
If you’re trying to decide when it’s best to hire a sweepstakes company, here are some key factors to consider.
What Does a Sweepstakes Company Do?
A sweepstakes company is fully dedicated to the design and management of sweepstakes campaigns for brands. Here at Sweeppea, our services include sweepstakes management, contest management, instant-win sweepstakes, Official Rules & legal compliance, state registration and surety bonding, winner verification and prize fulfillment.
Furthermore, as a company that is completely dedicated to these tasks, a sweepstakes company can help to ensure that you don’t overlook critical aspects of your campaign.
It’s best to hire a sweepstakes company when you…
Want to ensure compliance
Are you launching a sweepstakes for a company that operates in multiple jurisdictions? A sweepstakes company can ensure that your sweepstakes is in compliance with all federal, state and local laws that are applicable to your campaign
Work in an industry that has stricter regulations for promotions
If your business is in a highly regulated industry such as alcohol, tobacco, cannabis or vaping products, finance, insurance and others, you need sweepstakes company that has experience in running promotions for companies in these industries. A generic sweepstakes setup won’t offer the protection that your business needs to ensure compliance in these industries.
Need professionals who can recommend strategies for the best results
Ensuring that your sweepstakes campaign attracts entrants that have the potential to become customers is extremely important. It’s not enough to simply make your campaign go viral if you want to maximize your ROI. A sweepstakes company will help you optimize your campaign so that it delivers tangible results for your business.
Plan to offer prizes of more than $600
In certain states when you offer prizes that have a value that is greater than $600, tax forms are required. In other states, like FL and NY registration and bonding is required if you give away larger prizes of $5,000 or more. These are essential rules that must be followed to ensure that your tax obligations are met and that your sweepstakes is actually legal in the state in which it is being offered.
Need help with a sweepstakes requiring purchase to enter or one that is more complex with multiple winners or prizes
Sometimes a sweepstakes isn’t as simple as giving away a prize to a single winner. If you want to customize the design of your sweepstakes, then you should hire a sweepstakes company to manage it for you. They’ll be able to advise you as to whether or not your idea for a custom sweepstakes is feasible so that you don’t waste your time.