3 Types of Sports Sweepstakes to Engage Your Audience

3 Types of Sports Sweepstakes to Engage Your Audience

Sports sweepstakes offer fans a chance to win prizes related to their favorite teams and sports. In this article, you’ll learn how to leverage sports sweepstakes to grow your brand.

They offer a unique opportunity for sports teams and businesses to create a connection with their fans and consumers. Participating in sweepstakes provides a chance for the fan to win a once-in-a-lifetime sports experience, like meeting their favorite player or attending an exclusive game. It creates excitement and engagement among fans as well as enables sports teams to build personal relationships with their customers.

Sweepstakes also provide valuable customer data and can be used as an effective marketing tool to increase sales and brand awareness.  Leveraging sports sweepstakes will foster loyalty and generate excitement among sports fans.

Types of Sports Sweepstakes

You can run sweepstakes tied to specific sports teams or events, such as a trip to the Super Bowl or tickets to the NBA finals. Or you can also offer sports-related prizes, such as sports equipment or merchandise from a sports team.

Specific Sports Team or Events

enter to win superbowl LVI tickets

You can tie your sweepstakes to specific sports teams or events like offering a trip to the Super Bowl like the Pepsi promotion above for the 2022 Super Bowl with the prize value being $11,000! Your brand can also partner with sports organizations to bring your promotion to life. 

Ensure your sweepstakes official rules are compliant with the state you’re running your promotion on. 

Learn more on our article: Sweepstakes Laws by State.

You can also consider offering sports-related prizes, such as sports equipment or merchandise from your customer’s favorite sports team. Remember your prize strategy should align with your target audience.

Next, consider the entry requirements for your sweepstakes. 

Will participants have to purchase something to enter? 

Or will they need to complete an entry form?

Ensure the entry strategy you chose is simple and easy to follow. The more complicated the entry method, the fewer potential participants will be inclined to enter your promotion. 

Once you have established your official rules, it’s time to start promoting your sweepstakes through your marketing channels. Don’t forget to choose a winner at the end of the promotion and share it with your audience!

Having transparency in your marketing campaigns is an excellent way to increase engagement for a Gen Z audience. 

Gen Z prefers relatable and transparent marketing campaigns. Leverage this knowledge to your brand’s advantage to increase the number of participants from this generation. 

Sports Experience

Another option is offering sports experiences like meeting a sports star. You can partner up with sports organizations to boost your promotion’s reach. 

Sports experiences provide a unique opportunity for fans to enjoy and an excellent chance to gather first-party data on your target audience. You can also partner up with a sports influencer to promote your sweepstakes and reach new potential customers.

Big Sports Sweepstakes Examples

Sports company Wilson sports prize sweepstakes

Sports company Wilson created a sports prize sweepstakes that consisted of a Louisville Slugger wood or performance bat, a Wilson Pro Stock Glove, EvoShield Pro-SRZ Guards, and a backpack.

Why Choose a Sweepstakes Administrator?

Running a sports sweepstakes can be overwhelming, but with the help of a sweepstakes administrator like Sweeppea, the process becomes easier. They help you turn your participants into customers through their full service which includes a streamlined platform to get an easy high-level view of your entire sweepstakes campaign all while remaining compliant with state and federal regulations.


Sweepstakes are a great way to connect with sports fans, and potential customers, and create awareness. You can offer a variety of different sports prizes such as experiences, merchandise, or tickets to an event.

For more information on how Sweeppea can help you with your next sweepstakes, contact us at support@sweeppea.com or call us at 305-505-5393.

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