Brand Promotions: What Types of Promotions Are Brands Running?

For brand promotions, out of 325 promotions, 79% of brands are running sweepstakes style promotions where participants enter the sweepstakes by visiting a website.

Brand Promotions

The benefits of running these types of promotions for brands are many. They include building brand awareness, generating leads, and growing brand loyalty. Additionally, sweepstakes can be used to promote new products or services, or to drive traffic to a website or brick-and-mortar location.

Other popular types of brand promotions include coupons and discounts (9%), product sampling (7%), and social media contests (6%). By running these types of promotions, brands are able to connect with their target audience, generate excitement and buzz, and increase sales.

Benefits of Running Sweepstakes for Brands

Sweepstakes, contests, and giveaways are fantastic methods for businesses to increase sales, boost brand recognition, and encourage customer loyalty. They can be used to promote product lines, organize events, and build onbrand partnerships. Sweepstake promotions may also help firms collect important first-party data and insights into their customers’ tastes, needs, and buying behavior.

Offers Flexibility and Customization

Sweepstakes are used for many things and are tailored in a variety of ways. Sweepstakes can be used to drive sales, create interest, or cultivate awareness and engagement for companies.

Creates Brand Awareness and Customer Interest

Companies can use sweepstakes to spread awareness and increase engagement for their brand. Sweepstakes help drive website and app traffic and increase email open and clickthrough rates, as customers want to learn more about what they can win and how they can win it.

Drives Product Sales

Sweepstakes are an effective method for companies to boost sales from certain product lines, plan upcoming events, and promote corporate collaborations. Sweepstakes are an excellent method to showcase brand partnerships.

Captures Valuable Insights

Sweepstakes entries are a valuable source of first-party data on current and potential consumers for businesses. Forms, polls, and surveys can all be used to gather information about sweepstakes participants, ranging from basic contact information to purchase insights.


What type of brand promotion is right for your business? It depends on your goals and objectives. But with so many different types of promotions to choose from, there is sure to be a brand promotion that is a perfect fit for your business.

Need help with sweepstakes or contest management or administration? Call 305-505-5393 or email us with your questions.

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