Why connect Sweeppea with Klaviyo
Sweeppea’s Klaviyo integration helps ecommerce teams simplify participant management and email automation. You can automatically send sweepstakes entrants to Klaviyo, build targeted segments, and set up follow-ups that nurture interest into long-term engagement.
Learn More:
Benefits of First-Party Data for Sweepstakes
How to Run a Sweepstakes Using Sweeppea for Ecommerce
What you need before you start
- An active Sweeppea and Klaviyo account
- A sweepstakes created in Sweeppea
- Admin access for both platforms
Before you begin, check Sweepstakes Laws by State to confirm compliance in your region.
Step 1: Connect Sweeppea with Klaviyo
- Log in to Sweeppea at app.sweeppea.com.
- Click on your profile menu in the top navigation bar and select My Account.
- Navigate to App Settings, then select the Integrations tab.
- Locate Klaviyo and click Connect.
- A dialog will open asking you to enter your Klaviyo credentials. Provide the required information.
- Klaviyo will ask for permission to allow Sweeppea to access your Klaviyo account for sweepstakes participant data transfer only. Click Allow.
- Follow the steps in the connection wizard and wait for the confirmation screen that says “Connection Successful.”
- If the connection does not appear active right away, click Refresh to update the status.
Once connected, the integration remains active automatically every time you log in to Sweeppea.
Pro tip: The connection stays persistent, so there’s no need to reconnect each time.
Step 2: Sync your sweepstakes participants to a Klaviyo list
Each sweepstakes in Sweeppea can be configured individually to connect with a specific list in Klaviyo.
- Select your sweepstakes in the Sweeppea App.
- Go to Sweeps Settings from the left-hand sidebar menu.
- Locate the Default Klaviyo List to Sync Participants section.
- Click on the dropdown menu to view your available Klaviyo lists.
- Select the desired Klaviyo list where you want participants sent.
- Click Start Synchronization to begin sending participants to Klaviyo.
Sweeppea will send participants to Klaviyo in batches at regular intervals. This process runs in the background, so participants will appear in Klaviyo gradually rather than all at once.
To stop syncing: Return to Sweeps Settings and click Stop Synchronization. You’ll see the synchronization status change from “Running” to stopped.
You can repeat these steps for each sweepstakes, keeping lists organized and up to date.
Note: If you don’t see the Klaviyo List Section, your Klaviyo connection is not active. Return to Step 1 to reconnect Klaviyo.
Need more lists? Create them directly in Klaviyo, then return to the Sweeppea App and refresh to see the new options in the dropdown.
Learn More: All in One Sweepstakes Platform
Step 3: View participant data in Klaviyo
Once synchronization begins, check your Klaviyo account to confirm that sweepstakes participant information has been successfully synced.
Sweeppea sends the following participant data fields to Klaviyo:
- Email or Phone Number (one or the other is provided, depending on what the participant submitted)
- UserToken (a unique identifier generated by Sweeppea)
- First Name and Last Name (only if these fields are labeled exactly as “First Name” and “Last Name” in your entry form)
Important note about field names: First Name and Last Name data will only sync if your Sweeppea entry form fields are labeled exactly as “First Name” and “Last Name.” If you use variations like “First” or “Given Name,” these fields won’t transfer to Klaviyo.
What this unlocks for you
- Automated thank-you or confirmation emails
- Product or discount follow-ups
- Targeted campaigns based on sweepstakes engagement
- Segmented lists for personalized outreach
Use Klaviyo segments to keep entrants connected to your brand beyond the sweepstakes.
Internal link: First-Party Data Benefits for Ecommerce Sweepstakes
Understanding AMOE participant sync
AMOE (Alternate Method of Entry) allows participants to enter your sweepstakes without making a purchase. This free entry option is often required by law to keep your promotion legally compliant as a sweepstakes rather than an illegal lottery.
When you configure your Klaviyo sync in Sweeppea, both standard participants and AMOE participants are included in the data transfer. This means everyone who enters your sweepstakes—whether they purchased or used the free entry method—will appear in your designated Klaviyo list.
Learn More: What is AMOE and Why Your Sweepstakes Needs It
Data privacy and compliance for sweepstakes
Sweeppea prioritizes data integrity and transparency.
Important notes:
- Data persistence in Klaviyo: Even if you delete a sweepstakes or participant data within Sweeppea, the records already synced to Klaviyo will remain in your Klaviyo lists. Deleting data in Sweeppea does not automatically delete it in Klaviyo. This helps preserve records for compliance and historical tracking.
- Data backups: We strongly recommend exporting participant lists from Sweeppea or maintaining regular backups to ensure you have full control over your data.
- Privacy rules: Always review privacy rules and sweepstakes regulations for your region.
Internal links: Sweepstakes Laws by State
Review your compliance resources to keep every campaign transparent and trustworthy.
Learn More: How to Run a Sweepstakes Using Sweeppea for Ecommerce
Connect your Klaviyo account to turn sweepstakes participation into customer loyalty.
FAQs
Does the sync include free entry (AMOE) participants?
Yes. Sweeppea syncs both standard and AMOE participants once configured. Everyone who enters your sweepstakes will appear in your Klaviyo list.
What if I don’t see the Klaviyo List Section?
Your connection may not be active. Return to Step 1 and reconnect Klaviyo under My Account > App Settings > Integrations.
How quickly will entries appear in Klaviyo?
Sweeppea syncs data in batches at regular intervals, so expect entries to appear gradually rather than immediately.
What if my First Name and Last Name fields aren’t syncing?
Check that your Sweeppea entry form fields are labeled exactly as “First Name” and “Last Name.” Variations like “First” or “Given Name” won’t sync to Klaviyo.
Can I sync multiple sweepstakes to different Klaviyo lists?
Yes. Each sweepstakes can be configured individually to sync with a different Klaviyo list. Just repeat the setup process in Sweeps Settings for each campaign.
Will data deleted in Sweeppea be removed from Klaviyo?
No. Data already synced to Klaviyo remains there even if you delete it in Sweeppea. This helps preserve records for compliance purposes.
Simplify, automate, and grow
With Sweeppea connected to Klaviyo your sweepstakes become more than a one-time event. They become a continuous growth channel that helps you connect, automate, and engage with your audience.
Start building your first-party data today and turn sweepstakes participants into long-term customers.
For more information on how Sweeppea can help you with your next sweepstakes, contact us at support@sweeppea.com or call us at 1-888-705-2049.
