If you read the first part of this post on sweepstakes and contest rules, you know a few of the dangers or mistakes we’ve seen. If not, feel free to start there and come back.
Read on for a few more mistakes we see related to sweepstakes and contest rules…
Not including disclaimers for social media platforms
We’ve seen countless promotions on Facebook and Instagram that don’t include disclaimers. Yes, Facebook is happy to let you run your sweepstakes there, but it doesn’t want to take any liability for it and has a disclaimer you must include. Saying, “not everyone is doing it,” won’t protect you in court.
Not registering your rules or overall promotion
Want to award a really big prize? If it’s worth more than $5,000, you’ll have to register and bond your sweepstakes in 2 states: New York and Florida. While this isn’t reflected in your rules per se, you are required to file a copy of the rules and other documents with each state.
Changing your sweepstakes or contest rules midstream
This is a big no-no and could lead to consumer complaints or even worse, lawsuits. Once your promotion starts, the rules should dictate everything that happens. If it’s not going as planned or you feel it’s necessary to change your rules, consult your attorney or a sweepstakes management company like ours first.
Not including usage rights for images
UGC or user-generated content is a popular term in marketing circles, but if you’re looking to get UGC from your promotion, make sure you’re covered in your rules. Sharing photos from contest entries without permission can land you in big trouble.
Be informed and don’t let these mistakes show up in your own sweepstakes or contest rules!
For help with your promotion, contact us at firstname.lastname@example.org.